Documentary Scripting
I recently researched and wrote the CultureSonar documentary, Woodstock: 3 Days That Changed Everything which aired on hundreds of public television stations nationwide. It's currently ranked as one of Amazon's "hot sellers." Here's the trailer:
Editorial Management
I oversee a staff of 50+ freelance writers and a complex editorial calendar for two popular sites, CultureSonar.com (music/entertainment) and NowWithPurpose.com (wellness/lifestyle). My responsibilities include sourcing story ideas, assigning them, editing/ fact-checking, and sourcing appropriate images and media.
Internal Comms
Recently, I worked with Civic Entertainment Group on a complex project for the Ford Motor Company involving a major internal rebrand. I coordinated outreach to employees worldwide, created content for their company website as well as for an inaugural global company live event. I also scripted a video on a new product, and much more. There were constantly shifting goalposts, but I utilized various organizational tools and processes to keep it all on track. [NO SAMPLES; INFORMATION IS CONFIDENTIAL]
Product Copy
Acorn Media/Washington, DC hired me to create the DVD wrap copy for a series of their products. This one is for a BBC presentation of "Blandings," which had two things to really recommend it: PG Wodehouse, and the great Jennifer Saunders of "Absolutely Fabulous" (love!). [click to enlarge]
Here's another one...[click to enlarge]
Broadcast/Short Form
AdLarge Media/NY needed a series of short-form spots for the military insurance company, USAA. Here's a sample script (PDF file).
Another sample script for a short-form feature, a radio companion piece for the public television series, Moneyhunt. The show was targeted towards entrepreneurs. (PDF file)
Broadcast/Long Form
I have years of experience in writing scripts for broadcast properties. Backtrax USA is a long-running, award-winning syndicated program, celebrating 80s and 90s hits. Here's a sample script. (PDF file)
B2C, B2B Copy
Handled every aspect of copy for a web redesign for this established pre-sort mailing service (including all blog content, ebooks, etc.)
Corporate Mail and Data Services
Brochure copy for a credit repair service:
Website copy for Independent Broker-Dealer Consortium
Web Content
American Towns Media/CT hired me to write hundreds of articles that could be used as hyper-local content for their clients. This was an especially fun project, because it capitalized on both my love of research and of learning lots of random stuff (there's a reason I passed the test for "Who Wants to Be A Millionaire" on several occasions). Here are just a few samples.
http://bestamusementparks.org/15-wild-amusement-park-rides-that-just-might-kill-you/
Here are samples of some other web articles, written for various entities (PDF files):
Web copy written for a local specialty insurance agency:
Blog post for local landscaping company:
Blog posts ghostwritten or edited for the VP/Dev. on the topic of content localization:
Blog Samples
I consider myself an extremely versatile writer; below are some blog posts that demonstrate how I can easily write about different topics.
Why Your Check Engine Light Came On
Nissan's ProPilot Assist Feature
Six Lessons from Lifetime Movies
TV Proposal
A pitch for a health/lifestyle show, hosted by Oz Garcia -- a NYC nutrition expert whose clients include stars like Kim Cattrall and Fisher Stevens. This was a fun project, because I not only wrote the proposal, but helped develop the concept, and was on-set to quickly adapt the scripting, etc. (PDF file)
Brochure/Newsletter Copy
The first is a weekly newsletter I developed to reach/expand our base of entrepreneurs for the public television show, Moneyhunt.
I wrote this brochure/web copy to promote a new condo development in Miami.
This is copy written for Keeva Skincare, to be used both in a brochure -- and as "free content" for those signing up for our email list.
Keeva_BareMinimumRoutineBrochureEdit
Product Descriptions/E-Commerce Copy
Sample page of catalog copy for The Video Collection; as sole copywriter, I helped grow sales of the book from $1M to $8M. [click to enlarge]
Sell Sheets for BFS Entertainment
ECommerceCopySamples: ThingsRemembered.com